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How We Work
Here's the deal: you're after results, right? Well, we've got you covered. We use the buyer's journey as our guide to create a unique strategy that helps your potential customers make decisions. It's all about these four key ingredients we swear by for our clients' success:
1
Brand Awareness
Brand awareness is like being the familiar face in a crowd – it's about making sure people recognize and trust your brand in a sea of options. It's your way of saying, "Hey, we're here, and we've got something great to offer!
2
Consideration
The consideration phase is when you're like Goldilocks testing the porridge – it's that crucial time when they're explore different options, weighing the pros and cons before deciding on the perfect fit for their needs.
3
Conversion
The conversion phase is 'sealing the deal,' and when a potential customer turns into an actual customer, taking the leap because they believe in your product or service, their commitment can be invaluable.
4
Brand Love 💕
It's that deep connection and trust you have with a brand, where you keep coming back for more because they've never let you down. If you can get them talking bout your brand, their authentic POV can help boost your visibility so you can rinse and repeat.
Black adults were 71% more likely to buy products endorsed by influencers on social media.
85% of men and 86% of women said social media sways their buying decisions.
Black consumers ages 18-34 years old are 2.3x as likely to use social media to talk about brands.
Data and statistics provided by Nielsen "Amplifying Black voices in media: creating informed, thoughtful, and authentic experiences" by Diverse Intelligent Series, October 2022.
Services
Social Media Management Our comprehensive social media management services are designed to take the burden off your shoulders and optimize your online presence. We handle the day-to-day tasks and strategic planning, so you can focus on what you do best. Here's what's included in our social media management services: 1. Profile Setup and Optimization 2. Content Posting 3. Analytics & Reporting 4. Social Media Trends 5. Growth and Follower Acquisition
Social Media Strategy A strong social media strategy is the cornerstone of your online presence and brand success. Our dedicated team specializes in crafting and implementing effective social media strategies to help you achieve your objectives. Here's what you can expect from our social media strategy services: 1. Audience Analysis 2. Goal Setting 3. Content Planning 4. Platform Selection 5. Competitive Analysis 6. Posting Schedule 7. Hashtag & Keyword Strategy
eCommerce We provide the expertise and tools to establish a seamless shopping experience for your customers. Here's what's included in our social media commerce setup services: 1. Platform Selection 2. Store Setup 3. Product Integration 4. Shopping Features 5. Training and Support
1-on-1 Coaching Meet with our notable team of experts to provide you with tailored guidance and expert insights to help you master the art of social media. Here's what's included in our 1-on-1 social media coaching services: 1. Personalized Strategy 2. Platform Mastery 3. Advertising & Promotions 4. Trend Analysis
Email Marketing Our comprehensive email marketing services are designed to help you build and nurture strong customer relationships. Here's what's included in our email marketing services: 1. Customized Email Campaigns 2. Targeted Audience Segmentation 3. Mobile Optimization 4. A/B Testing 5. Analytics & Reporting 6. Automated Workflows
Digital Products
for the
D-I-Y Entrepreneur
We believe that with the right tools and resources, you can achieve greatness as an entrepreneur who juggles it all. Browse our collection of digital products, a wide range of meticulously crafted products designed specifically with entrepreneurs like you in mind.
Frequently Asked Questions
How can our brand hire you? To ensure your inquiry is addressed in a timely manner, please reach out to us through our "Schedule a Call" form. Once we receive your inquiry, you will receive an email link to schedule an initial consultation. This is where we'll learn more about your goals, target audience, and current digital presence.
What kind of marketing efforts do you specialize in? We're specialists in the dynamic world of social media marketing and strategy. Our expertise lies in crafting tailored social media campaigns, engaging content, and data-driven strategies to help you thrive in the ever-evolving landscape of online platforms.
What is your pricing model or how do you charge for services? We believe in flexibility. Our pricing model is based on understanding your unique needs and goals first. Once we've determined the scope of work, we can create a custom plan that fits your budget, ensuring that you receive the services you need without breaking the bank.
The Inkwell
"The creative ideas are genius! We grew our social media by 2K followers with your help: THANK YOU!"
HL3 Collective
"Shaunna has made an impact in areas from Marketing to Diversity & Inclusion. She's strategic and focused, but also leads with purpose. These qualities make her an excellent marketer as well as an inspiring and empowering leader."
Sew Brooklyn
"Awesome experience, I've learned a lot."