Why Your Company Needs a Digital Marketing Consultant

You create this wonderful product and/or service, and you’re passionate about its success, you just need prospective customers to feel just as passionate as you!

As technology continues to advance, we are constantly reminded that our strategies may be in need of a face lift. A Digital Marketing Consultant can get your business found through search results by using optimization strategies and planning. After an analysis of your business needs, you can capture a concise target of consumers that are looking for you on search engines, social media, and now more than ever, artificially intelligent enabled products.

What is a Digital Marketing Consultant?  

A Digital Marketing Consultant is defined as a trusted expert in online marketing and can aide in the growth of your community engagement, website conversion, and overall sales. They generally can study trends in your business to develop strategies that boost your digital presence. In most cases, a Marketing consultant possesses skills in:

  • Social Media Coordination and Planning

  • Influencer Marketing

  • Brand Marketing

  • Search Engine Optimization 

  • Research

  • Copywriting and Content Creation

  • Strategy

  • Analytics

  • Campaigns

Workable’s resources describes a consultant as an individual with “a strong grasp of current marketing tools and strategies and able to lead integrated digital marketing campaigns from concept to execution.” These are crucial elements of a successful business that some companies lack, but can be obtained through a quality, freelance (or contracted) Digital Marketing Consultant. 

Understanding Your Customers

In the old days, face-to-face communications made it easy to understand your local consumers. If they visited often enough, you knew a lot about them. Now technology has made it so that your consumers aren’t just the locals, but an immerse network of global buyer’s – and understanding that many people is just impossible. Various Marketing tools such as Buffer, Google Keyword Planner, MailChimp, and Hubspot operate to enhance your comprehension of each visitor, and also make your life easier with automation features. A knowledgeable marketing expert can thoroughly inspect metrics such as pageviews, top converting pages, audience, behavior, and more to craft precise digital content that keeps prospects coming back. 

Develop Targeted Strategy

One common mistake I find with businesses lacking a Marketing strategy is they try to do a little bit of everything in hopes of increasing revenue or traffic. What they should understand is each platform serves a different purpose, and without a direct social strategy your brand’s voice can get lost in the clutter of the web. Social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn all generate a different demographic of users, and attempting to repurpose the same content for each site could be aimless. These efforts do not add to the authenticity of your brand’s image or SEO value and can leave you scratching your head about what went wrong. A growth expert can develop content that really calls your potential clients to take action.

Keep Your Online Presence Fresh and Up-to-Date

You already need to keep up with employees, payroll, and store inventory, keeping up with the ever-changing trends of social media and search optimization should not be one. A Digital Marketing expert’s job is to stay ahead of Media trends. They will keep you afloat when the tide changes and act as an advisor when it comes to a shift in strategy. These professionals know best, that in these circumstances, change is good. Each time Google changes their search engine knowledge base, it is generally based on trends of technological advances. Our most recent and exciting trend is voice search. It is the ability to search the web hands free, and it has drastically changed the way search terminology is filtered. A Marketing consultant thrives off of creativity and keeping your brand voice fresh is a specialty.